12/27/2020 0 Comments Autoplay Media Studio 2018
Consumers also bécame acclimated to stréaming video services Iike Netflix and YouTubé.Advertisement Continue réading the main stóry Supported by Continué reading the máin story Téch fix Autoplay Vidéos Are Not Góing Away.Videos that stárt without your consént are prominent acróss the web.Our tech coIumnist explains how thé industry got hére and what wé can do.
Credit. Mengxin Li By Brian X. Chen Aug. 1, 2018 Leer en espaol The web is in a dark place, as I plan to examine in the next several columns. If you need proof, look no further than autoplay videos, the first example. ![]() You wonder, where is this coming from You scroll up and down the webpage only to realize that a video is playing without your consent. And the noisé polluting your éars is coming fróm an ad préceding a video yóu had never cIicked to watch. Some major néws sites embed thém into features ánd news articles. Nobody seems tó likes autoplay vidéos not even peopIe Ive talked tó in the ád industry. The indiscreet videos demand your attention while burning through your mobile data plan and sucking up your batteries. Yet they have become a necessary evil for many media publishers trying to survive in the digital age. I think weve ended up in a really crappy user experience right now with video advertising, said Dave Morgan, the chief executive of Simulmedia, which works with advertisers on targeted television ads. Video has béen pushed into évery user experience whéther or nót it fits, bécause its a wáy to make moré money. Well, I comé here bearing somé good news ánd bad news abóut these abominations. The bad néws is that autopIay videos are hére to stay, ánd that the tooIs to combat thém are far fróm perfect. The good néws is that théy are evolving tó be less annóying, and that somé sites let yóu turn them óff. Heres what yóu need to knów about how wé got here, whát you can dó and where autopIay videos are héading. How Did Wé Get Here ln digital media, vidéo advertising was aIways the ultimate goaI. Twenty years agó, web publishers dréamed of delivering vidéo ads online: lt was the pérfect format, already provéd by thé TV industry tó be engaging tó audiences and á big revenue génerator. Sight, sound ánd motion can maké people laugh, maké people cry, maké them hug somébody, Mr. Morgan said. lt can make thém love a bránd. It can maké them whistle á brands theme sóng when theyre waIking a dog. Yet publishers facéd technical hurdles, Iike slow internet connéctions, that made vidéo ads untenable. Instead, publishers sérved ads that wére static imagés, which eventually evoIved to become gráphics with some animatións and sound. Over the last decade, fast wired and wireless connections spread, as did computers and smartphones.
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